Real estate video delivery and approval checklist

Real estate video delivery should leave the agency with the agreed versions, a clear approval status and files suitable for their destinations. Decide who signs off the edit and how corrections are returned before the campaign deadline.

List every promised version

A landscape listing film, portrait reel, branded cut and clean cut are different deliverables. Record the versions included in the booking and the channels they are intended for. Confirm whether delivery means downloadable files, a hosted viewing link or both.

If the agency has current technical specifications from a portal or advertising supplier, share them before editing starts. “A file for the internet” leaves too much unspecified. The editor should not discover an unusual format requirement after the final version has been approved.

Nominate one approver

Choose a person who can check property facts, agency branding and the creative direction. Gather other stakeholders’ feedback through that person. Separate lists from an owner, assistant and agent can contain incompatible changes and make it unclear which direction is final.

Return corrections using timecodes or clear scene references. “At the kitchen sequence, replace the room label with the approved wording” is easier to action than “the middle is wrong.” Distinguish a correction to the agreed edit from a request for an entirely new opening or additional version.

Check the complete viewing experience

Watch each delivered version from start to finish. Check names, contact information, subtitles, music level and the final frame. Review on a phone as well as a desktop, including a sound-off pass if subtitles or feature captions carry important information.

Confirm the video represents the approved property information. If footage is omitted because a room was inaccessible, address that with the studio and agent rather than assuming it can be recreated from a still photograph. Ask which changes are realistic within the scope.

Keep the release organised

Save the approved files separately from drafts. Label the final versions so a colleague does not accidentally upload a watermarked review copy or an older edit. After publication, open the actual post or listing to check the video plays and the intended orientation is retained.

Tell our team your launch date and required versions when enquiring. We can work through the production and review sequence, including any dependencies on agent approval, before confirming the booking.

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